How to Publish a Paperback Book

PaperbackPrinted books are still very popular among consumers. There’s something about the feel of a physical book that simply cannot be replaced by an electronic version. With that being said, physical book sales still account for around 80% (or more) of the market. You will absolutely miss out on sales if you decide to exclude from the marketplace a printed version of your book. But why the paperback format? Because it is the most affordable and cost-effective type of physical book. Plus, the consumer appreciates the low retail price assigned to paperbacks vs. hardcover books. The average trade paperback retails for around $12 to $15, while many hardcover books retail for $24 to $30. In this economy, consumers are more apt to purchase the less expensive physical format.

As an author, you can expect to spend about $1,000 for custom cover and interior page design; ISBN; barcode; Library of Congress Control Number (LCCN); copyright registration; and basic U.S. distribution through retailers such as and Barnes & Noble ( Professional editing, marketing, and advertising will be additional charges. Ready to get started? Complete the form to the right and we’ll contact you!

Book design is crucial, as many consumers actually do judge a book by its cover–so make sure you hire a professional designer that can provide you with an eye-catching custom cover. MindStir Media, full-service book publishing company, offers examples of custom covers below: